For most clients, yes — Foundation sets up the infrastructure everything else runs on. If you already have a strong website and solid brand, we'll audit what you have and may be able to skip straight to Momentum. We'll tell you honestly in the discovery call.

No long-term lock-in. We work on a rolling monthly basis. That said, marketing compounds over time — clients who commit to 6+ months consistently see the strongest results. We retain clients because we produce results, not because of contracts.

Every plan includes access to the Growth Theory Platform — our unified dashboard where you can see all your campaigns, analytics, SEO rankings, ad performance, and reporting in one place. No extra charge, no add-ons needed.

Your strategist is your main point of contact and the person responsible for driving your account. They oversee all deliverables, run your strategy calls, make recommendations based on your data, and coordinate the wider team behind the scenes. They're invested in your growth, not just managing tasks.

It depends on the channel. Paid ads typically start generating leads within 30–60 days of launch. SEO compounds over 3–6 months. Website conversions often improve immediately. We set honest expectations in the strategy call and track everything so you can see progress clearly.

Absolutely. As your business grows, you can move into the next phase. Many clients naturally progress from Foundation → Momentum → Expansion over the course of 12–18 months. There's no penalty to upgrade and the transition is seamless.

Enterprise is fully scoped to your organization — it's not just "more of everything." It typically includes a dedicated team pod assigned exclusively to your account, multi-location marketing, executive-level reporting, SLA guarantees, and a custom service mix designed around your specific goals and business model.