times
Grow your business

The Platform

GTM
INFRASTRUCTURE +
DIGITAL MARKETING
EXECUTION.
ONE SYSTEM.

The Platform gives you everything in Web Design (site + GTM infrastructure) PLUS full digital marketing execution — SEO, paid ads, content, social media, and conversion optimization. One team. One system. Predictable growth.

$ 2,500


/month

Starting at
Grow Your Business
See Pricing & Phases
THE PROBLEM

YOUR MARKETING IS FRAGMENTED.
YOUR GROWTH IS STUCK.

Web Design gives you the site and GTM infrastructure. When you’re ready to activate your marketing channels:

You're juggling multiple vendors:

  • One agency for your website. Another for SEO. A freelancer for ads. Someone else for content.
  • Nothing connects. Your visitor ID tool doesn't talk to your CRM. Your email platform doesn't sync with your ads.
  • Results are inconsistent. You're spending $8K-15K/month across vendors but can't forecast pipeline.

The Platform fixes this. One system powered by Builder Theory. One team. One framework. Your GTM infrastructure and digital marketing execution finally working together.

WHAT’S INCLUDED

GTM INFRASTRUCTURE + SIX INTEGRATED CHANNELS.

GTM INFRASTRUCTURE (Included in Every Phase):

Visitor identification & intent tracking

Email marketing automation (lead nurture sequences)

Funnel mapping & buyer journey optimization

CRM configuration & lead flow automation

Analytics, tracking & performance dashboards

Conversion rate optimization & landing page testing

Platform Components

THE SIX
PILLARS OF
BUILDER THEORY.

Six integrated AI-native digital marketing services, built to work as one. Each component is engineered to support your go-to-market strategy so your results compound instead of stalling.

01

WEB
DESIGN

AI-accelerated websites built to convert. Fast, mobile-optimized, designed to support every stage of your go-to-market funnel.
01

02

Digital
Advertising

Paid media on Meta, Google, and beyond. AI-generated creative, real-time optimization, and attribution that connects to your GTM infrastructure.
02

03

SEARCH ENGINE
OPTIMIZATION

AI-native SEO that builds topical authority at scale. Organic traffic flows through your visitor ID system and into your CRM automatically.

03

04

SOCIAL MEDIA
MARKETING

Social Media Marketing AI-powered content calendars tied to business outcomes. Consistent brand presence that drives traffic to your optimized funnel.
04

05

Content
Marketing

Strategic content produced at AI velocity. Authority-building, search-optimized, written to convert readers into pipeline.
05

06

Conversion Rate Optimization

Ongoing testing and optimization of your funnel. A/B tests, heatmaps, session recordings — turning more traffic into qualified leads.
06
HOW IT WORKS: THREE PHASES

BUILD. ACTIVATE. SCALE.

PHASE 1 – Foundation

$ $2,500

/ month

Build your digital marketing infrastructure using Builder Theory: brand positioning, website, SEO foundation, GTM infrastructure setup (visitor ID, CRM, email automation,
tracking).

What’s included:

  • Website design & development
  • SEO foundation & technical setup
  • Full GTM infrastructure configuration
  • Monthly strategy call
PHASE 2 – Momentum

$ $2,500

/ month

Activate your digital marketing channels. Paid ads, social media, email campaigns, and content production start filling your pipeline. Your GTM infrastructure tracks everything.

What’s added:

  • Paid advertising management
  • Social media content & strategy
  • Email marketing campaigns
  • Bi-weekly strategy calls

PHASE 3 – Expansion

$ $5,000

/ month

Scale your digital marketing and optimize your funnel. More content, more channels, advanced testing. Your cost-per-acquisition drops as Builder Theory compounds.

What’s added:

  • Full content marketing program (high-volume production)
  • Advanced funnel optimization & CRO campaigns
  • Multi-channel ad management
  • Weekly strategy sessions
BUILD ON THIS FOUNDATION

WHEN YOU'RE READY
TO Add OUTBAND.

The Platform powers your inbound marketing — attracting and converting people who are actively searching. When you’re ready to add proactive outbound:

GTM Engineering adds strategy + demand generation:

  • ICP strategy & competitive positioning
  • Cold outreach (email, LinkedIn, phone)
  • Sales enablement & playbook development
  • Multi-touch attribution & advanced reporting
WHO THIS IS FOR

BUILT FOR BUSINESSES THAT NEED COMPLETE INBOUND MARKETING.

01

B2B Companies ($1M-$10M revenue)

You need a complete digital marketing system but don’t want to hire a full team or manage multiple vendors. You need inbound working.
02

SaaS & Tech Companies

You need marketing that scales with product launches, keeps CAC under control, and fills your funnel with qualified inbound leads.

03

Service Businesses

You need consistent lead generation from digital channels without the overhead of building an internal marketing function.
WHY THE PLATFORM WINS

FRAGMENTED VENDORS VS. THE PLATFORM

TYPICAL APPROACH THE PLATFORM
4-6 vendors (web agency, SEO consultant, ad manager, content writer, CRM specialist, analytics person) One team, one system powered by Builder Theory
GTM infrastructure is fragmented — tools don't talk to each other GTM infrastructure fully integrated — visitor ID → CRM → email → analytics
Inconsistent results, disconnected data Unified data, consistent performance
$8,000-15,000/month in combined costs 2,500-5,000/month all-in

Ready to Stop Losing Leads?

READY TO BUILD PREDICTABLE INBOUND GROWTH?

Book a free 30-minute strategy call. We’ll audit your current marketing setup, identify your biggest gaps, and show you exactly how The Platform unifies your GTM infrastructure with full digital marketing execution.
Book Your Free Call